Released on: June 16, 2008, 3:13 am

Press Release Author: The Escape

Industry: Internet & Online

Press Release Summary: 67% of small to medium-sized enterprises are not satisfied
with their web strategy

Press Release Body: Basingstoke, UK - 2nd June 2008 - Over two-thirds (67%) of small
to medium-sized enterprises (SMEs) are not satisfied with the performance of their
website, according to a study, conducted by design and web agency The Escape. The
research, which surveyed 100 business-to-business SMEs about their online presence,
also reveals that 61% don't have a defined web strategy.

The majority of SMEs stated the primary goal of their website is to generate leads
(45%), with brand building (22%) and online sales (18%) also a priority. However,
while 67% of SMEs are measuring traffic to their website, only half (51%) are
measuring the effectiveness of their website in meeting their primary goal.

Craig Killick, managing director of The Escape, commented: "Our study reveals that a
high proportion of businesses are lacking a defined web strategy, which is leading
to dissatisfaction with the performance of their site. Whether it's generating
sales, newsletter sign-ups or encouraging people to get in touch, any website must
have a clear business goal, then the appropriate build to fulfil that purpose and
the ability to measure its success."

"Lots of companies want to deliver the \'Amazon experience\' online, but a successful
web presence takes time and investment. Smaller businesses should start small, be
flexible and grow with their success."

The Escape works with small to medium-sized businesses to help them maximise the
effectiveness of their website. The company has recently published an e-book
specifically for small businesses on how to create quality, optimised web pages.
Common Sense SEO for Small Business can be downloaded for free at The Escape's
website: www.the-escape.co.uk/reference/seo-book/ .

ENDS


Notes to Editors

About The Escape
The Escape is a UK-based design and web agency focused on delivering business
results. The company specialises in working with small to medium-sized enterprises,
using their core skills of creative, technical web and online marketing to help
clients raise their profile and convert awareness into customer retention and new
business.





Web Site: http://www.the-escape.co.uk

Contact Details: Laurie Glimmerveen or Louise Andrews
Wildfire PR
Tel: 020 8339 4420
Email: Louisea@wildfirepr.co.uk